Making your business grow in the digital scene requires a lot of work. And this is especially true if you’re a female business owner who’s just starting out with your side hustle.
And while there is no perfect recipe that you could follow to garner a huge amount of attention and recognition for your business, there are, however, small, yet sure, steps that you can make to improve your business and create better opportunities.
Ensure that your product or service is really good – it should fulfill a need
What is the purpose of your business? Starting a business means serving and fulfilling a purpose. If your product or service can’t live up to your customers’ expectations or if they generally don’t find it useful, then there won’t be a demand for it. From the onset, the purpose of your product or service and should be clear to anyone.
Draw up a plan
Create a business plan so that you will be able to track your progress. Be specific on the goals you want to achieve and when you want them to happen. Also, don’t forget to communicate these things to your team. Your aim as a business should be known to everyone in your company, so you could really work hand in hand towards success. Tip: A lot of people have been raving about the 90-day plan. It might work for you as it has for them.
Be ready for setbacks
Of course, not all the time your plan will be followed to the letter. You should anticipate setbacks that may potentially occur and be prepared with a backup or a solution. It would be wise to have some contingency plans. Also, you shouldn’t be too hard on yourself when the unexpected happens. Accept that there are certain things beyond your control and the best thing to do is to keep moving forward.
Create a website
If you want to succeed in growing your business online, you’re going to need a website. But not just any website. It should be responsive and should provide good user experience. If you don’t have the time, you can always have a professional build your website and let them take over the task of updating it over time.
Build your online presence
Make sure that you maximise your digital space by employing SEO tactics and other digital marketing strategies that are effective in your niche. Dive into social media channels so that you can be discovered by potential customers using those channels.
Know your customers
Make an effort to get to know your customers. What do they want? Why do they need your product or service? Who are they? Through Analytics or social media data, you can see who your main audience is and you can create a brand persona that will allow you to understand them (and their needs) better.
Reach out to your customers
Whether it’s through social media or emails, you should strive to provide genuine communication and interaction with your customers. Show them that you care. By being genuinely interested in your customers, you can effectively market your brand without any pushing or hard selling on your part.
Provide excellent online customer service
A lot of people are turning to digital ways means when communicating. Some prefer to leave a message on your Facebook page or send an email about an inquiry or a complaint rather than making a call. Ensure that you provide outstanding customer service offline and online because oftentimes their experience with your brand creates more impact than your actual product or service.
Be open to customer suggestions and feedback
Empower your customers by providing a way for them to communicate their feedback to you. Their ideas and suggestions will prove to be invaluable when making improvements to your product or service.
Improve your service or product
On that note, make sure that you follow up, and that you will act on your promises of improvement. Continue to make your products and services better so that your customers will know that you’re really listening to them. Your customers will appreciate your reliability.
Tap new market segments
Once you’ve nurtured your main customers, it’s time to expand your horizon and tap other people who may be needing your product or service. Continue to test and find out ways on how to make potential customers realise that your brand can deliver the results they want.
Whether it’s with your social media posts, email newsletters, or customer service, make sure that you cater to their needs in a consistent manner. This is how they will know that you are a reliable and trustworthy brand.
Growing your business online and aiming for success is definitely not an easy work. You don’t need to do everything all at once. Take things one step at a time and at a pace you’re comfortable with.
In just 30 minutes, we can map out a plan to help you achieve your business goals with one of my unique businesses in a box. Email me at firstname.lastname@example.org or click here to book today! **