Starting a new business could sometimes mean running all of the operations and doing all of the work all by your lonesome. From planning and logistics to customer service and marketing, a basic knowledge of these tasks is certainly needed in order to do them right.
This is certainly tough for any entrepreneur, especially for female business owners who are also juggling responsibilities at home. To make things a bit more exciting, every year, new developments are happening here and there, and keeping up with the trends can be challenging, at best.
In digital marketing alone, there are so many things you need to learn and understand so that you can implement the most effective strategies in your industry.
So what can a business owner do? For starters, you can take these free online courses to help you get on the right track and to improve your knowledge of digital marketing. What’s more, you can do these courses during your most convenient time and at your own pace. Cool, huh?
Don’t be fooled by the term ‘introductory’ as this course is quite comprehensive. It’s also a good starting point if you’re new to digital marketing. It tackles various aspects of digital marketing on a basic level with explanations that are easy to digest and understand. What’s awesome about this course is that it also lets you discover tools that will help in managing the digital aspects of your business, and you can tailor the courses to suit your needs.
This is one of the most helpful courses on online marketing. Focusing on the four stages of inbound marketing methodology, this course will show you how the different areas of digital, content, and sales-focused marketing are interlinked with one another. It will also teach you how to attract potential customers online and turn them into loyal brand ambassadors.
SEO is a bit more technical than the other areas of digital marketing, and depending on your needs, you may need to use a general or highly specialised approach. This course by Moz is a good way to beef up your SEO skills as it will teach you how to craft an SEO strategy and how you can do an SEO audit on your website. What’s more, you’ll also learn about keyword research, on-page fundamentals, SEO reporting, and more.
FREE WEBINAR on Local SEO: How to Outrank your Competition. Join us and we’ll take you through how to set up a My Business listing and so much more! Are you ready to get some Google luvin’ for your business?
Looking to have an eCommerce business? Then this course is for you! If your website needs a little push to get more relevant traffic, then you’re going to need to know about search engine marketing. Google and Bing offer courses that will guide you in setting up ads on different online platforms.
Social media channels are used in different ways, and they serve varying purposes. There is no one-size-fits-all technique for all of them, so it’s important to know more about how each platform works. Facebook, Twitter, and LinkedIn have all the resources you’ll need in getting started; drawing up plans, carrying out strategies, and tracking your success. While Facebook and Twitter have designed courses that you can personalise according to your needs, LinkedIn features a trove of articles that will help you understand how you can use it to your advantage.
While digital marketing is no rocket science, it’s also not something you can do with your eyes closed. At the very least, you need to have a basic knowledge of it in order to do it right. There are principles and strategies that you should know about. By continuously improving your marketing skills, you will surely reap amazing benefits for your business in the long run.
In just 30 minutes, we can map out a plan to help you achieve your business goals with one of my unique businesses in a box. Email me at firstname.lastname@example.org or click here to book today! **